Energy Drinks: Ads Analysis

Energy Drinks

            Energy drinks are the new craze for hardworking and busy people today. These drinks are all over the place, you will see it in the gas stations, grocery stores, vending machines, and even in school cafeteria. Energy drinks lovers call these drinks as “the boost energy,” because it gives them the highest energy that they need during their longest and exhausting day at work, school, or just a simple night out with their friends. Some energy drinks could come in different colors like Gatorade brand, the red is for fruit punch, yellow is for lemon lime and purple is for grape flavor. But like the Five Hour energy shot, it come in a semi clear color because there is no artificial coloring. Some energy drink advertisers like Gatorade, often fired their product to athletes and young adults, yet the Five Hour energy shot target the working adults who often get less sleep. All energy drink advertisers attract their audience by the colors and pictures used in their ad and show the positive feedback by consuming their merchandise, but the people does not know what their products can do to their body.

       Gatorade is mostly use by athletes during their game. The people who consume this drink are usually college students who are in the sports team in their school like baseball, basketball, and football team. Also, the students who stayed up really late to finish his or her ten pages English paper that is due the next day in class and needs to wake up early in the morning. They believe drinking Gatorade can increase their energy level, by having high energy their body will function right even though they are very tired. Gatorade ads also hire a lot of successful and famous athletes like Kobe Bryant, Michael Jordan, and Tiger Woods to be in Gatorade commercials to attract simple individuals to buy Gatorade. The second most famous energy drink is the Five hour shot. Five hour shot targeted mostly hardworking adults, who get less sleep because of the type of job that they have. The people who buy this energy drink usually work night shift or they have to be awake 24 hours for their job like firefighters, nurses, EMT’s, or a teacher trying to finish grading his or her students papers. Unlike Gatorade, Five hour shot do not use famous athletes in their ads. Five Hour shot use simple individuals that have a problem staying active during their work hours because they want their audiences to see that Five Hour shot can solve their sleeping problem during their work.

Both Gatorade and Five Hour shot use colors and pictures to attract their audiences. Having bright colors in their ads can give unique elements in the products. Like Gatorade uses red, yellow, blue, and purple colors, so buyers could identify and see Gatorade easily in the gas stations, grocery stores, and school cafeteria. While Five Hour shot is semi clear color but the bottle of it is wrap with very bright red with a mix of black and yellow colors plastic. Gatorade and Five Hour Shot also use exaggerated pictures in their advertisements. Like Gatorade is trying to convince their audiences, that if they drink Gatorade, they will sweat Gatorade. Gatorade is the key for lethargic day. While Five Hour shot just uses normal picture. The main intension of Five Hour shot is to show to normal individual that this drink fits in their very occupy lifestyle. Advertisers use a lot of bright colors and perfect angles pictures in their advertisements because having bright colors and pictures can capture the very critical minds of audiences and readers. Colors are the key for successful advertisements. Without these bright and eye catching colors, the energy drink consumers would ignore all these drinks. Dullness of advertisement can lessen the consumers of the product.

            A lot of people right now, especially, young and hardworking people drink one or two energy drinks for one day. Most of the people who consume large amount of energy drinks everyday do not know the hidden part of these popular drinks. Energy drinks main objective is to amplify our very worn-out body. Amplifying our body unnaturally could damage the two most important parts of our body, the heart and the brain. Energy drinks like Red Bull, Monster, Five Stars, Five Hour shot, and Gatorade, are contained  a very high amount of caffeine that can cause malfunctioning of the two body parts. Most scientists found out that, “caffeine can cause heart failure and brain damage” (Mayo Clinic Staff). Caffeine can stimulate one of our brain receptor and can create a lot of epinephrine or adrenaline in our brain that provide long “sugar rush” in our body. Once epinephrine is stimulated our body will experience the energy boost. This high energy can increase our heart rate. Unexpected increase of our heart rate can lead to hypertension. You don’t want to have hypertension in really young age!

            In conclusion, energy drinks look like just simple drinks that you can buy in the gas stations, grocery store and in your school cafeteria but before buying these drinks try to analyze it first, try to find out what are the main ingredients in these drinks. Also, do some research what are the good or bad side effects of these drinks in our body before buying and in-taking it. Avoid buying these drinks just because they are colorful and the front logo is “cute,” seek for deeper reason why you want to drink this special kind of drink. Next time, you are in the gas station and planning to buy energy drink, think wisely before you buy it and open the tab on the energy boost drink.